Targets:

• Increasing the duration of stay at the accommodation facilities in Istanbul
• To increase the average tourist spending per person
• Increasing the diversity of urban experiences
• Spreading tourism activity across the metropol
• Diversifying tourism types
• Increasing accessibility to Istanbul and within Istanbul
• To Increase service quality
• Increase the quality of the existing bed capacity
• To give priority to the development of 3-star hotels and boutique hotels
• Augmenting tourism information offices and strengthening tourism agencies
• To develop participatory and transparent management models to manage the tourism sector
• Increasing the capacity of citizen investments in the sector
• Increasing the citizens’ ability to use tourism opportunities
• Not reflecting the negative externalities arising from the developments in the sector to the urban population
• While developing tourism in areas with unique cultural and natural values, not to exclude local people and prevent their alienation
• To ensure that local people perceive, adopt and develop the natural and cultural values in their environment
• To ensure the preservation and continuity of the original characters in the places that have the function of tourism.